IMC
International Marketing Consultants
Delivering the world's most comprehensive marketing solutions
Skyepack
Skyepack is a cloud-based software that allows users to easily share and access content
Product Positioning: Skyepack As the Best Option for Small and Medium Companies
Skyepack offers a reliable tool to consolidate and share information across your company
-
Different departments can post and share updated information in a secure way
-
No internet connection required to access the data after downloading the updated package
-
Employees have constant access to the information independent of their location
-
Less burden on email memory space
The European Market: Top 3 countries representing an opportunity for Skyepack
United Kingdom
Internet penetration of 83.6%
Smartphone penetration of 62.3%
SME's with positive growth in real value added and employment rates
Germany
Internet penetration of 83%
Smartphone penetration of 48.4%
SME's with positive growth in real value added and employment rates
France
Internet penetration of 79.6%
Smartphone penetration of 51.4%
SME's with positive growth in real value added
Social Media Strategy for Skyepack
Targeting the Right Market
The recommended target audience for the social media strategy is men and women between 25 and 54 years old. Innovative professionals in managerial position and decision-making power
Strengthening Presence in Key Social Media Sites
Facebook: 1.1 Billion users and positive trend for Daily Active Users in Europe
Twitter: 500 Million users and 115% growth year-over-year in the European market
YouTube: Leading video platform with 162% viewers mobile increased in Europe.
LinkedIn: Over 175 million users. UK's users represent 18% of population
News/Information: Time spent increased 10% among European Intenet users
Complementing Overall Marketing Plan
Social media is one pieces of the marketing plan for a product. Other factors include:
-
Increasing Brand Awareness
-
Sponsoring and Promoting via customers website
-
Using Analytics and Business Intelligence
-
Using SMS and Email to reach new audience
-
Referral and Loyalty Programs
-
Forming networks and collaborations with SMEs
Implementing Tactics to Convert Followers to Customers
- Integrate social media in the application design
- Strong presence in social media sites
- Constant monitoring through a social media manager to leverage analytics data to improve marketing strategies and tactics
- Create a skyepack blog
- Build personal relationships with users
- Offer free trial versions
- Reward loyal customers
Choosing the Right Message
Skyepack needs to concentrate its message in functionality, solutions and benefits for companies. They should communicate how the tool addresses current challenges that companies face while sharing data.
Skyepack Social Media Marketing Plan at a Glance
